Starting June 2025 | Sign up before June 1st for $50/m off
Proven Strategy
Learn what to do and what to prioritize for the best marketing ROI
Expert Coaching
Access to experts on messaging, content, social media, email, SEO, and more.
Peer Support
Connect/learn from other owners, marketers, and salespeople in accounting firms
It Makes Sense for Many Firms to Handle Marketing In-House.
But that doesn’t mean it’s working. If someone on your team wears the marketing hat—whether it’s you, an admin, or someone splitting duties with sales—they probably:
"The marketing mastermind group has been a game-changer."
"I always appreciate Matt's welcoming tone and depth of knowledge (and willingness to readily share it!). A collaborative environment and a supportive group of marketers who genuinely care about each other's success — I highly recommend joining this incredible community!"
-Heather Palmero | Kaizen CPAs
"Packed with nuggets of wisdom"
"Attending Matt Banker's weekly mastermind group has been a valuable experience for my professional growth. The meetings are efficiently structured and packed with nuggets of wisdom that I can immediately apply to my business."
-Tom Bade | Accounting Complete
Pricing & Access
$ 250/month
Includes up to 3 seats (owner, marketer, salesperson)
Join any time. Cancel any time.
What's Included?
When you join the Mastermind Group
Onboarding & Strategy
For a Strong StartA 1-hour strategy session to review your current marketing, identify quick wins, and create a 90-day action plan.
Video Course
On-DemandGet full access to our marketing foundations course—covering everything from positioning and messaging to digital execution and AI tools.
Weekly Office Hours
With Expert MarketersDrop in. Ask questions. Get real feedback on your messaging, website, email campaigns, SEO, or anything you’re working on.
Marketing Roadmap
For Your FirmCreate a plan and track your progress towards a marketing engine that works.
Resources
Templates & Swipe FilesFrom Google Ads keywords to pre-written emails and content calendars, you’ll get plug-and-play assets designed for accounting firms.
Community Forum
On SlackTap into the collective brainpower of other marketers in accounting firms. Learn from others solving the same challenges.
Why This Works
Firms that keep marketing in-house see better results long-term—but only if they’re supported.
We also stay current on what’s working in digital marketing and AI—so your team doesn’t fall behind.
Next Steps
Sounds perfect! I'm ready to sign up.
I'm interested, but I need more information.
About Benchmark Growth
and this Marketing Incubator
(more details)
Through my work with accounting firms, I realized that there are a few different marketing paths that make sense for a small accounting firm, one of which is to hire (or assign) an in-house marketer to be responsible for their marketing efforts.
The problem is, most firm owners don't know what a marketer should be doing, and don't know how to tell if a marketer is doing a good job.
Our goal with this group is to provide the structure, guidance, and accountability for marketing managers in accounting firms to be successful.
We are constantly creating new assets for our members to use, learning from our members about what they struggle with, and helping them solve marketing problems for their firms.
If you are curious about the other ways we help accounting firms with done-for-you marketing and through fractional marketing help, you can learn more on our who we help and how page.
Owner & Founder of Benchmark Growth Marketing
