The Way Your Clients Find You Is Changing.
Is your marketing strategy keeping up?
We help accounting firms build a sales and marketing ecosystem that consistently brings in more right-fit business clients.
Stand Out in Your Market.
Positioning, messaging, and branding that sets your firm apart from commoditized competitors.
Be More Find-able.
We build visibility across AI, local, organic, and paid search — wherever your clients are looking.
Revenue, Not Reports.
We focus on generating real sales, not racking up clicks, views, and vanity metrics.
Benchmark Growth Marketing vs. IMPACT+ (Marcus Sheridan)
Two different models, two different firm sizes — an honest breakdown of when each one is the right call.
Trusted by accounting firms across the US.
Monthly Marketing Report
Last 30 days$4,800
spent this quarter
0
new clients
Agency recommends increasing budget
Still 0 new clients this quarter
Old Tactics Don't Work as Well as They Used To.
The marketing activities accounting firms used to rely on aren't breaking through anymore:
Buyers are tuning out, and the old playbook can't reach them.
A Marketing Ecosystem Tailored for Your Niche.
The fix isn't doing more of what's already breaking. It's building a system where the pieces work together, so no single channel has to carry the load.
That means sales and marketing operating as one system, channels that still work and the ones just emerging both get the attention they need, and AI helps us do more with the same time and resources.
Brand & Positioning
Messaging, ICP, firm identity
Website & Conversion
Copy, design, calls-to-action
SEO & AI Visibility
Local, organic, AI search results
Content & Email
Nurture sequences, thought leadership
Paid Ads & Referrals
Google Ads, referral programs
The Right Things in the Right Order.
Strategy
Marketing Roadmap
We diagnose where your marketing is now, make decisions about positioning, messaging, budget, and strategy, and produce a prioritized 12-month plan.
Foundation
High Priority Projects
We put the core pieces in place — website, CRM, analytics, and the digital profiles your ecosystem depends on.
Reach
Targeted Campaigns
We run campaigns to reach the right-fit clients — content, social, video, events, outbound — working one channel at a time to build a full ecosystem.
"
Benchmark Growth Marketing is an exceptional marketing partner. They handle our SEO, Google Ads, and overall marketing strategy with a level of expertise that truly sets them apart.
Josh Streimer
"
Our digital marketing needed help. Benchmark spent the time getting to know our firm and our client base before developing a custom solution catered just for us.
Stephen Weir
About Benchmark Growth Marketing
We've focused on accounting firms since 2018 and built custom marketing for 60 firms across the US. Most firm owners already wear too many hats — managing staff, filling in on production when needed, advising clients, running the firm. Adding 'fix the sales and marketing department' to that list is more than anyone can hold in their head, which is why we work as an advisory partner rather than a vendor waiting for orders. We diagnose what to fix and in what order, we help prioritize what will actually move the needle, and we do the work.
Learn More About UsFrequently Asked Questions
Most of our clients budget between $30,000 and $60,000 per year for marketing. Our initial Marketing Roadmap is a one-time $4,500 strategy engagement. From there, our most popular retainer is All-In Marketing at $3,500/month, and our highest tier is All-In Publisher at $6,500/month.
Full details on what's included in each on our Pricing page.
Most of our clients are single-owner accounting firms with recurring-revenue service mixes (bookkeeping, payroll, advisory) serving small business clients. They're typically owner-operated, growth-minded, and ready to invest in marketing as a real line item rather than an afterthought.
More detail on our Who We Work With page.
Most engagements start with a discovery call to see if we're a fit. From there, the typical path is the Marketing Roadmap (a 5-week strategy engagement) followed by an ongoing retainer if you decide to continue.
If you're ready to commit from day one, the Roadmap is delivered as part of retainer onboarding instead. Either way, the next step is to schedule a call.
Better positioning, a clearer message, a website that actually converts, and a marketing system you can trust to bring in right-fit clients. What that translates to in dollars depends on your starting point, your market, your pricing, and how aggressively we invest in lead generation.
We benchmark against a target cost of acquisition (typically 3x a client's average monthly fee) so you can evaluate whether marketing is working in real numbers.
The first 60 to 90 days are mostly foundation work — positioning, messaging, website, pricing — the basics that everything else amplifies. Lead generation, SEO, and content typically start producing measurable results between months 4 and 9, with compounding gains beyond that.
We don't promise results in the first quarter because work that produces results that fast usually doesn't last.
Firms looking for the cheapest option, firms that need leads in the next 30 days, firms that already know exactly what they want to buy and just need someone to execute it, and firms where leadership can't agree on direction. We also tend to be a less natural fit for tax-only firms and multi-partner firms where each partner runs their own book.
Your Accounting Firm Is At A Pivot Point.
We work with single-owner firms that serve small business clients through bookkeeping, payroll, and advisory — firms that treat the business as a business and are ready to invest in building momentum over the next 6-12 months.
Let's TalkYou're shifting your client mix from tax-heavy to recurring business work, and your marketing hasn't caught up.
You're narrowing into a niche or rebranding after an ownership change, and you need your marketing to reflect who you're becoming.
You've tried generic or templated marketing and it felt hollow — the copy doesn't sound like you, and you want someone who already understands your business.