Who We Help
Our Ideal Client Profile
Small to medium sized accounting firms that provide accounting, payroll, tax, and/or advisory services for business and desire to grow through marketing.
We work both with niche firms that serve a particular industry nationwide, and generalist firms that serve a particular geographic region.
Most clients who use our marketing services have annual revenue of $500k-$5m and provide premium-priced services (e.g. they don't want to compete on price).
Smaller firms tend to use our free resources, paid templates, and courses to support their DIY marketing efforts.
We recommend an annual sales and marketing budget of at least 5% of your annual revenue.
Some of our clients have someone in-house (often an admin) who wears the marketing hat for the firm, but for many, the owner is the defacto marketing person at their firm.
Our best clients want a develop an effective, long-term marketing strategy and are not looking for quick, cheap fixes. They understand the value of investing in strategy before implementation and have executive and sales teams that are committed to being engaged throughout the marketing process.
Small Firms & Soloists
It often makes sense for small firms to DIY rather than hire a marketing agency. We offer free resources, paid resources, courses, and group coaching.
Firms between $1m-$5m often need an agency partner to help them get stuff done. We can help with everything from strategy to web design to lead generation.
Larger firms often have an in-house marketing team as well as agency partnerships to manage. We help by providing fractional CMO and advisory services.
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