Podcast Episodes & Articles
Episode 4 of the Marketing for Accounting Firms Podcast Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that…
Episode 3 of the Marketing for Accounting Firms Podcast You can’t do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of…
Episode 2 of the Marketing for Accounting Firms Podcast A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps. Subscribe on Apple Podcasts or Spotify to hear more episodes.
Episode 1 of the Marketing for Accounting Firms Podcast A discussion with Erin Fults about what to write and how to write good content for your firm. Subscribe on Apple Podcasts or Spotify to hear more episodes.
3 reasons we have stopped selling SEO as a digital marketing agency. SEO takes a long time, is expensive, and is very competitive for most of our clients.We do marketing for B2B service companies and in most cases the high-intent keywords are out of reach for 12-18 months. That’s a long time to be spending…
The seven keys to an effective LinkedIn strategy: 1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer. 2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise. 3. Teach – Don’t sell. Use…