Podcast Episodes & Articles

Podcast: Choosing a Niche for Your Firm

Episode 4 of the Marketing for Accounting Firms Podcast Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that…

Podcast: Understand Brand Archetypes for Accounting Firms

Episode 3 of the Marketing for Accounting Firms Podcast You can’t do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of…

Podcast: The Intersection of Marketing and Recruiting

Episode 2 of the Marketing for Accounting Firms Podcast A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps. Subscribe on Apple Podcasts or Spotify to hear more episodes.

Podcast: Content Marketing for Accounting Firms

Episode 1 of the Marketing for Accounting Firms Podcast A discussion with Erin Fults about what to write and how to write good content for your firm. Subscribe on Apple Podcasts or Spotify to hear more episodes.

Why We Don’t Sell SEO Services

3 reasons we have stopped selling SEO as a digital marketing agency. SEO takes a long time, is expensive, and is very competitive for most of our clients.We do marketing for B2B service companies and in most cases the high-intent keywords are out of reach for 12-18 months. That’s a long time to be spending…

The 7 Keys To An Effective LinkedIn Strategy

The seven keys to an effective LinkedIn strategy: 1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer. 2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise. 3. Teach – Don’t sell. Use…