Outsourced Marketing Services & Pricing

Done-For-You Marketing

Marketing IS expensive (because it's time intensive).
Marketing FEELS expensive (because you haven't budgeted for it).

While we do have set prices for the products and services that we offer, we don't compete on price (we're more expensive than many of our direct competitors in the 'marketing for accounting firms' space), and our goal is not to sell you a particular product or service.

We are in the business of helping firms build a marketing engine that is both effective and sustainable. That means helping you choose the strategy and the marketing tactics that will generate the highest ROI and fit within the financial realities of your firm.

Marketing budget benchmarks

Small Firms (under $3m ARR) should spend around 5% of revenue on sales/marketing

Large firms ($3m+ ARR) usually need to spend 7%-10% on sales/marketing (they spend more because they need more new business just to keep up with clients that leave).

Firms that are growing aggressively (20%+ per year) are spending 15% to 20% of revenue on sales/marketing.

This budget should include sales and marketing salaries and commissions, software costs, ad spend, and any fees paid to an agency. The real problem is most accounting firms don't have a marketing budget and don't factor the cost of acquiring new business into their fees.

Price should usually NOT be the primary factor in determining who you hire. Marketing agencies are not interchangeable. It's important to find a marketing partner that has the right strategy for your business and has the best chance of generating real ROI.

We are likely more expensive than most of the other marketing companies that focus on the accounting space. We don't "line-item" the services or track directly against hours, but you can use $150/hr as a rough approximation of how we arrive at our fees. Most of our clients spend $25k-$120k per year with us.

Here's what it would cost to hire us for done-FOR-you marketing services:

1

Start with a Free

Discovery Call

The first step is a 30-minute introduction call.

We get to know you, learn about your in-house resources, what you’ve tried in the past, and what your revenue goals are. You get to ask questions and get answers about what we do and what you can expect when working with us.

After the call, if it makes sense, we will put together a strategy proposal. We never try to sell you on something that we don’t think is in your best interest.

2

Next Up

Strategy

Marketing
Roadmap

$3500

One Time Fee

What's Included:
• Positioning Statement
• Messaging Brandscript
• Elevator Pitch
• Marketing Budget
• Tactics Scope & Sequence

Strategy
Add-ons

Website Blueprint

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Add-on

+$1500

Brand/Logo Refresh

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Add-on

+$2500

Find Your Niche

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Add-on

+$3500

3

And Finally

Implementation

We will help you choose the right package for your budget and sales goals

Lead Generation
Marketing Package

$2500/m

12 Month Contract

• Local SEO
• Sales Email Drip Automation
• Weekly Newsletter
• Weekly Blog Post
• Google Ads Management*
• Monthly Analytics Reports
• Social Media Automation
& Posting for 2 Channels

*Additional $600 minimum ad spend required.

Custom Website
Marketing Package

$3000/m

24 Month Contract

Everything from the Lead Generation Package, plus:

• Fully Custom WordPress Website
• Storybrand Copywriting
• Custom Design
• On-page SEO

Media Content
Marketing Package

$6000/m

24 Month Contract

Everything from the Lead Generation & Custom Website, plus:

• 4 podcasts or videos per month
• 4 clips for social media
• Media content repurposed for additional social media posts.

Implementation
Add-ons

Podcast Production

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Starting at:

+$12k/season

Podcast Booking

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Add-on:

+$1200/month

Niche SEO

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Starting at:

+$1200/month

Custom Photo Shoot

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Add-on:

+$3000

LinkedIn Powerup

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Add-on:

+$800/month

Ready to chat?

Let's set up a free discovery call so we can answer the rest of your questions.

If the services above are a bit too far outside your firm's budget, check out our Done-With-You Services for courses, templates, and our marketing mastermind group.