Proven Strategy
Learn what to do and what to prioritize for the best marketing ROI
Expert Coaching
Access to experts on messaging, content, social media, email, SEO, and more.
Peer Support
Connect/learn from other owners, marketers, and salespeople in accounting firms
The problem with marketing for
Many accounting
firm owners
AND
"The marketing mastermind group has been a game-changer."
"I always appreciate Matt's welcoming tone and depth of knowledge (and willingness to readily share it!). A collaborative environment and a supportive group of marketers who genuinely care about each other's success — I highly recommend joining this incredible community!"
-Heather Palmero | Kaizen CPAs
"Packed with nuggets of wisdom"
"Attending Matt Banker's weekly mastermind group has been a valuable experience for my professional growth. The meetings are efficiently structured and packed with nuggets of wisdom that I can immediately apply to my business."
-Tom Bade | Accounting Complete
That’s why we created
this Mastermind group
Small accounting firms (2-15 people) can rarely afford to have a full-time "marketing" person.
Instead, someone on their team gets to wear the marketing hat in addition to their other responsibilities, whether that's sales, admin, front desk, or other.
But without a background in marketing, they struggle to know what they should be doing to get the best ROI from their marketing efforts.
This Mastermind Group is for that 'second-hat' marketer.
We provide the guidance, tools, and accountability for (almost) anyone to execute a marketing strategy for a small accounting firm.
If you have someone on your team who has time to do marketing, but needs help with the what and how, then have them join the group.
Next cohort starts June 4, 2024
What You Get
When you join the Mastermind Group
Expanded Firm
MembershipUp to 3 seats per firm (marketing, sales, owner) with access to our private Slack community of others in similar roles, doing marketing for their firms.
Weekly Coaching
Group Zoom CallsEvery week we have a 1-hour Zoom call to focus on one aspect of your marketing (email, social media, analytics, etc).
Quarterly Strategy
Calls With Firm OwnerQuarterly calls with the firm owner to review analytics, discuss marketing strategy, and keep everyone on the same page.
Grade & Checklist
For Your FirmWe help you create a step-by-step plan to build a marketing engine that works for your firm with your resources.
Curated Materials
Books, Courses, & Resources4 marketing books, Business Made Simple training videos, messaging templates, pre-written emails, Google ads keywords, content lists, swipe files and more...
Industry Insights
From Other FirmsBecause we only work with other accounting firms, we know what's working and what isn't, and you get to benefit from our access to other firms.
What Does It Cost?
Returning
Mastermind Membership
$4,200
The exact same as the Standard Membership, reserved only for firms who have participated in the Mastermind before.
Standard New
Mastermind Membership
$7800
• 40 Group Coaching Calls
• Quarterly Firm Check-ins
• Private Coaching & Feedback
• Budgeting & Planning Templates
• 4 Marketing Books
• Business Made Simple Subscription
• Mad Woman Media Social Subscription
• Private Slack Channel
Upgraded New
Mastermind Membership
$14,500
For firms who want to find their niche & redesign their website themselves; everything from the Standard Membership, plus:
• Find Your Niche Course (May)
• Storybrand Live Workshop (July)
• Write Your Website Course (July-Aug)
• Premium WordPress Website Template
Next cohort starts June 4, 2024
Next Steps Plan
(Start Building Your Marketing Engine)
Apply
TodayFill out and submit the form below
Build
Your Marketing EngineWe help you get started on the right foot
Transform
Your BusinessBuild a marketing engine that works
Sounds perfect! I'm ready to apply.
I'm interested, but I need more information.
About Benchmark Growth
and this Mastermind Group
(more details)
Through my work with accounting firms, I realized that there are a few different marketing paths that make sense for a small accounting firm, one of which is to hire (or assign) an in-house marketer to be responsible for their marketing efforts.
The problem is, most firm owners don't know what a marketer should be doing, and don't know how to tell if a marketer is doing a good job.
Our goal with this group is to provide the structure, guidance, and accountability for marketing managers in accounting firms to be successful.
We are constantly creating new assets for our members to use, learning from our members about what they struggle with, and helping them solve marketing problems for their firms.
If you are curious about the other ways we help accounting firms with done-for-you marketing and through fractional marketing help, you can learn more on our who we help and how page.
Owner & Founder of Benchmark Growth Marketing
