The Local SEO Checklist to Get More Leads for Accountants and CPAs
Those of you who know us know that we have a thing for local SEO. In fact, this is already our second article in two months about it! But is it all it’s cracked up to be? In a word: YES. That said, it’s not always easy to figure out WHAT you should be doing to get those SEO numbers looking better. The good news? We have a couple of foundational tips for you and then break down 8 ways to quickly up your local SEO game.
The Importance of local SEO for accounting businesses
In the competitive world of accounting, standing out from the crowd is essential to attracting new clients. Traditional marketing methods alone may not be enough to reach your target audience effectively. That’s where local SEO comes in. Local SEO focuses on optimizing your website and online listings to appear in search results when someone searches for accounting services in your area. This means incorporating location-specific keywords, generating positive reviews, and ensuring your business information is consistent across all platforms. Local SEO can help you outrank competitors and build trust with potential clients when done right.
Local SEO statistics for accounting businesses
Let’s hit you with some stats first. We could bore you with paragraphs and paragraphs trying to convince you of it’s importance, but let’s not waste time. For that, we have a handy infographic.
Key elements of a successful local SEO strategy
To make the most of local SEO, it’s crucial to have a well-rounded strategy in place. Here are the key elements that should be a part of your local SEO strategy:
Optimizing Your Website for Local Search
The foundation of any successful local SEO strategy is a well-optimized website. Start by conducting keyword research to identify relevant keywords that potential clients may use when searching for accounting services in your area. Incorporate these keywords naturally into your website’s content, including titles, headings, meta descriptions, and image alt tags. Ensure your website’s URL structure is clean and user-friendly, and optimize your site’s loading speed for a seamless user experience.
Additionally, consider creating location-specific landing pages that target different areas you serve. This will help you rank higher in local search results and attract clients from specific locations.
Creating and Optimizing Your Google My Business Listing
Google My Business (GMB) is a powerful tool that allows you to manage your online presence across Google’s platforms, including Google Search and Google Maps. Claiming and optimizing your GMB listing is crucial for improving your local search visibility. Ensure your business information, such as name, address, phone number (NAP), and website, is accurate and consistent. Add high-quality photos, business hours, and a compelling description to make your listing stand out. Encourage satisfied clients to leave reviews on your GMB listing, as positive reviews can boost your local search rankings.
To create your GMB listing, start by claiming your business on Google. Provide accurate and up-to-date information about your accounting business, including your business name, address, phone number, and website. Make sure this information matches what is listed on your website and other online platforms
8 Tips for Increasing Local SEO for CPAs and Accountants
1. Build your citations strategically. Citations are online mentions of your business name, address, and phone number (NAP) on other websites, directories, and online platforms. Building local citations helps search engines verify the legitimacy and relevance of your business, improving your local search rankings. Ensure your NAP information is consistent across all citations, and aim to get listed on reputable local directories, industry-specific websites, and review platforms. Additionally, actively seek reviews from satisfied clients, as online reviews play a significant role in local search rankings and consumer decision-making.
2. Conduct local keyword research: Identify location-specific keywords that potential clients might use when searching for accounting services in your area. Incorporate these keywords naturally into your website content, meta tags, and headings.
3. Optimize your website for mobile: With the increasing use of smartphones, it’s crucial to ensure your website is mobile-friendly. Google prioritizes mobile-friendly websites in its search results, so invest in responsive design and optimize your website’s loading speed.
4. Create location-specific landing pages: If you have multiple office locations, create dedicated landing pages for each location. Include relevant keywords, business information, and testimonials from clients in that specific area.
5. Generate high-quality content: Content marketing doesn’t just help your keyword SEO, it’s also best practice for your local SEO. Regularly publish informative and engaging content on your website’s blog. Focus on topics that are relevant to your target audience and incorporate local keywords when appropriate. Are there local topics that may get more traction than other places? Don’t be afraid to write about them!
6. Encourage client testimonials: Positive reviews and testimonials can significantly impact your local SEO rankings. Reach out to satisfied clients and ask them to share their experiences on your website or review platforms.
7. Engage with the local community: Participate in local events, sponsor local charities, or offer free educational workshops to establish your presence in the community. This can generate positive word-of-mouth and increase your visibility among potential clients.
8. Leveraging Local Directories and Industry-Specific Websites: In addition to Google My Business, there are numerous local directories and industry-specific websites that can help boost your local SEO efforts. These platforms allow you to create business listings, showcase your expertise, and connect with potential clients. Research and identify relevant directories and websites in your industry and location, and ensure your business information is accurate and up to date. Consider writing guest blog posts or contributing articles to industry-specific websites.
Got that? Phew! Your local SEO has never looked better, and as such, neither has your business prospects. Remember, nothing is set in stone, and that means that you’ll never be done monitoring and making changes to these areas of your business. That said, creating and monitoring these systems will give you a HUGE leg up when it comes to local SEO. Good luck!
By implementing these tips and strategies, you can position your accounting business as a local industry leader and attract a steady stream of qualified leads.