Podcast Episodes & Articles
If you’ve been following this blog for the past few weeks, you’ll know that we’ve been comparing the process of creating your company’s marketing plan to building a house. Last week, it was all about building a site that can This week, we’re going to talk about helping people FIND your house. That means improving…
Adam Lean shares his journey from being an accountant to a successful business owner, delving into the challenges he faced and the pivotal moments that led to the creation of the CFO Project. The discussion emphasizes the need for accountants to adapt to client expectations, moving beyond the traditional role of recording the past and…
Revolutionary AI can help small business marketing – but maybe not in the way that you think. How would we know? Well, we’re a small monthly marketing company that is already using AI for some of our daily tasks. It’s made our lives simpler and our content better. Here’s what you’ll need to understand to…
The seven keys to an effective LinkedIn strategy: 1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer. 2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise. 3. Teach – Don’t sell. Use…
Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…