Podcast Episodes & Articles
Dear clients, partners, and friends, Banker Creative, Benchmark Growth, and Siteflyer will be closed on Friday, January 23rd, in solidarity with immigrants and citizens in Minnesota and in participation with the general strike taking place across the state to protest recent federal actions here. I want to be clear about two things. First: I am…
One of the biggest marketing questions right now is:How do you get your business to show up better in large language models like ChatGPT, Gemini, Claude, or Grok—when someone is looking for services like yours? These tools are rapidly changing how people search. Instead of going to Google and typing “accountant in St. Paul,” they’re…
If you’ve been following this blog for the past few weeks, you’ll know that we’ve been comparing the process of creating your company’s marketing plan to building a house. Last week, it was all about building a site that can This week, we’re going to talk about helping people FIND your house. That means improving…
Adam Lean shares his journey from being an accountant to a successful business owner, delving into the challenges he faced and the pivotal moments that led to the creation of the CFO Project. The discussion emphasizes the need for accountants to adapt to client expectations, moving beyond the traditional role of recording the past and…
Revolutionary AI can help small business marketing – but maybe not in the way that you think. How would we know? Well, we’re a small monthly marketing company that is already using AI for some of our daily tasks. It’s made our lives simpler and our content better. Here’s what you’ll need to understand to…
The seven keys to an effective LinkedIn strategy: 1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer. 2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise. 3. Teach – Don’t sell. Use…
Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…