Pantana CPA
Pantana CPA is a full-service accounting firm based in Acworth, GA (north of Atlanta). They offer a wide range of services including tax planning and preparation, bookkeeping, payroll, and financial consulting.
They tend to develop strong relationships with clients, understanding their unique needs and tailoring strategies to help them achieve their financial goals. Whether it’s navigating complex tax laws or optimizing financial processes.
Problem
Pantana CPA was looking for help with messaging and with their brand.
Historically, Pantana CPA (formerly Pantana Accounting & Tax Inc.) had been know for tax work and Quickbooks training, but they wanted to pivot into being known for their client accounting services. Their website messaging didn’t match their business model anymore and their brand look and feel was a bit too “early 2000s”.
Solution
We used the Storybrand 7-part framework to help them clarify their messaging and rewrite their whole website. We consolidated some pages and removed a handful of pages that no longer aligned with the services they wanted to offer.
We also did a logo refresh and developed a new brand style guide which helped modernize the look and feel of their brand and emphasize the new direction of their firm.
Results
Their new website and refreshed logo has helped enhance their brand reputation and communicate the professionalism and trustworthiness of their firm to potential clients. This allows them to competitive accounting industry.
Their improved messaging and rewritten content more effectively communicates Pantana CPA’s services, expertise, and unique value proposition to visitors and the updated design enhances the user experience, making it easier for visitors to navigate the website, find relevant information, and contact the firm.
With compelling messaging and clear calls-to-action their new website has consistently generated more leads who fit their ideal customer profile than their previous site did.
The Website
