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Accountants in Media and the Branding Problem of the Industry

Lori Hauck, MBA, CPA on how accountants are portrayed in media, what that does to the industry's perception problem, and how individual firms can build brands that break the mold.

Matt BankerMatt BankerPublished May 22, 202442 min listen

With Lori Hauck, MBA, CPA

Lori Hauck, MBA, CPA on how accountants are portrayed in media, what that does to the industry's perception problem, and how individual firms can build brands that break the mold.

Podcast

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