Join us for a monthly lunch-and-learn on the 3rd Thursday of each month. Every month we cover a topic related to marketing for accounting firms.
Mar 21, 2024 | 12-1pm CST
How to Plan Your Marketing Budget
Learn how to determine a reasonable marketing budget based on your firm size, service offerings, and revenue goals.
Apr 25, 2024 | 12-1pm CST
Evaluating Your Firm's Website & Marketing
Learn how to determine the health and effectiveness of your website and current marketing efforts, and develop a plan for what to prioritize improving.
How to make LinkedIn work for your firm. What to post, how to identify your ideal clients, how to make connection requests without being obnoxious, and more.
How to write a job description and define the role of a PT or FT in-house marketer. What skills are most important. How to manage and set expectations and more.
How to run ads, how much to budget, how to optimize your ads, how to evaluate your Google Ads agency, what to expect for cost per click/lead/conversion in your city.