Our Ideal Client
The Right Fit Leads to the Best Results
Every business is different and we don't expect our good fit clients to match everything on this list, but most of these are true for our most successful engagements.
Type of Business
The core of our expertise is working with accounting firms and payroll providers, but we also work with some other B2B professional service companies and manufacturing businesses.
Size & Positioning
Small to mid-sized businesses with annual revenue of $1m-$15m, that offer upmarket or premium services, and do not compete primarily on price. Most of our clients intend to invest $60k-$120k annually into a true marketing/lead-gen program and have at least one person in-house who focuses on marketing.
Our best clients want a develop an effective, long-term marketing strategy and are not looking for quick, cheap fixes. They understand the value of investing in strategy before implementation and have executive and sales teams that are committed to being engaged throughout the marketing process.