How It Works

With marketing you have to pay for 3 things.
(But you can pay in time, or pay in money).

  • Strategy

    Someone decides what to do, how to do it, and how much time and money to invest.

  • Production

    Someone has to write, design, set up, manage, and report on all the marketing stuff.

  • Promotion

    You spend time and/or money to get stuff onto platforms and in front of your potential clients

Depending on your firm's size and resources, how you're going to cover those three areas is going to look different. Below, you'll find three common marketing journeys and how our services might fit into each one. There is no one-size-fits all strategy for marketing , but this should give you an idea of which path you should be on.

1

Done-With-You Marketing Track

Best for startups and firms under $1m in annual revenue.

When you have limited resources the firm owner is responsible for sales and marketing and you do more of the work yourself, and we help through coaching and limited marketing services.

You spend time educating yourself on marketing. Read books, listen to podcasts, attend webinars and conferences. Here's how we help DIY firms with strategy:

  • Paid consulting calls
  • Find Your Niche course
  • Marketing Mastermind

You write/create most of your marketing materials yourself. You might hire someone to help with design or building out your website. Here is how we help with production:

  • Free Email Templates
  • WordPress Templates
  • Write Your Website Guided Course

You spend time posting on social media and asking for referrals. You manage any paid ads yourself or hire someone to help. Here's how we help with promotion:

  • Local SEO
  • Paid Search

Annual Investment: $12k-$30k + 200 hours from your firm devoted to marketing.
Click here to see done-WITH-you pricing.

2

Done-for-You Marketing Track

Best for firms building a marketing engine that doesn't rely much on the firm owner. Typically firms over $1m in revenue. This is where we operate as a more traditional marketing agency for your firm.

Our first step when working with new clients is always to start with a strategy engagement. We help you gain clarity about your positioning and messaging, establish a marketing budget, and determine which tactics will likely yield the best ROI. Click the link below to learn more.

  • Initial Strategy Engagement

Once you have a strategy and budget in place we can help you produce the marketing stuff you need to execute that strategy. Here are some of the things we do:

  • Logo and Brand Design
  • Website Design
  • Content Marketing (blog, email, social, video, audio)
  • Local SEO
  • Paid Ads Managment

In addition to creating marketing materials for you, we can manage the promotion side by scheduling and publishing blogs, emails, social media, etc. You will also need a budget for ad spend on top of the cost of ads management if paid ads are part of your strategy.

  • Content Publishing & Management
  • Paid Ads Spend

Annual Investment: $60k-$120k + 50 hours from your firm devoted to marketing.
Click here to see done-FOR-you pricing.

Why Benchmark Growth Marketing?

There are plenty of good marketing agencies and consultants in the world who could potentially help you. So why work with us?

Here are a few reasons that we hope you will find compelling:

  • Our Niche Is Accounting Firms

    We understand your industry and business model. We know which marketing tactics tend to work, and which ones don't. We also know each firm is unique, and we help you develop a custom, strategic approach to marketing your firm.

  • We're a "Words First" Agency

    We believe that the words you use are the most impactful aspect of your marketing. Unfortunately, most CPA-focused agencies reuse the same content for every firm they work with, and most generalist agencies rely on you to provide the content. We have processes to leverage your expertise and our marketing copywriting skills to create words that sell for your firm.

  • We Want You to Understand Marketing

    Marketing isn't always easy, but it's also not rocket science. We believe that you should always understand what we're doing for you, how it's supposed to help your business, and how to tell if it's working. We also want to help you build marketing capacity inside your firm. That's why we run masterminds and marketing courses for owners and their team members.

  • We Don't Bill by the Hour

    The price we quote is fixed, so you will always know what the financial investment will be in advance. We don’t think you should have to make additional investment decisions once a project has begun. If we underestimate how long it will take to do the work, that’s our problem not yours.

Still think we are a good fit?

Click to button to learn about pricing.

Next: What It Costs