Outsourced Marketing Services & Pricing
Done-For-You Marketing
See also: Done-With-You Pricing | Website-only Pricing
Marketing IS expensive (because it's time intensive).
Marketing FEELS expensive (because you haven't budgeted for it).
While we do have set prices for the products and services that we offer, we don't compete on price (we're more expensive than many of our direct competitors in the 'marketing for accounting firms' space), and our goal is not to sell you a particular product or service.
We are in the business of helping firms build a marketing engine that is both effective and sustainable. That means helping you choose the strategy and the marketing tactics that will generate the highest ROI and fit within the financial realities of your firm.
Marketing budget benchmarks
This budget should include sales and marketing salaries and commissions, software costs, ad spend, and any fees paid to an agency. The real problem is most accounting firms don't have a marketing budget and don't factor the cost of acquiring new business into their fees.
Price should usually NOT be the primary factor in determining who you hire. Marketing agencies are not interchangeable. It's important to find a marketing partner that has the right strategy for your business and has the best chance of generating real ROI.
We are likely more expensive than most of the other marketing companies that focus on the accounting space. We don't "line-item" the services or track directly against hours, but you can use $150/hr as a rough approximation of how we arrive at our fees. Most of our clients spend $25k-$120k per year with us.
Here's what it would cost to hire us for done-FOR-you marketing services:
1
Start with a Free
Discovery Call
The first step is a 30-minute introduction call.
We get to know you, learn about your in-house resources, what you’ve tried in the past, and what your revenue goals are. You get to ask questions and get answers about what we do and what you can expect when working with us.
After the call, if it makes sense, we will put together a strategy proposal. We never try to sell you on something that we don’t think is in your best interest.
Let's Chat
2
Next Up
Strategy
Marketing
Roadmap
$3500
One Time Fee
What's Included:
• Positioning Statement
• Messaging Brandscript
• Elevator Pitch
• Marketing Budget
• Tactics Scope & Sequence
Strategy
Add-ons
Website Blueprint
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Add-on
+$1500
Brand/Logo Refresh
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Add-on
+$2500
Find Your Niche
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Add-on
+$3500
3
And Finally
Implementation
We will help you choose the right package for your budget and sales goals
Lead Generation
Marketing Package
$2500/m
12 Month Contract
• Local SEO
• Sales Email Drip Automation
• Weekly Newsletter
• Weekly Blog Post
• Google Ads Management*
• Monthly Analytics Reports
• Social Media Automation
& Posting for 2 Channels
*Additional $600 minimum ad spend required.
Custom Website
Marketing Package
$3000/m
24 Month Contract
Everything from the Lead Generation Package, plus:
• Fully Custom WordPress Website
• Storybrand Copywriting
• Custom Design
• On-page SEO
Media Content
Marketing Package
$6000/m
24 Month Contract
Everything from the Lead Generation & Custom Website, plus:
• 4 podcasts or videos per month
• 4 clips for social media
• Media content repurposed for additional social media posts.
Implementation
Add-ons
Podcast Production
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Starting at:
+$12k/season
Podcast Booking
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Add-on:
+$1200/month
Niche SEO
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Starting at:
+$1200/month
Custom Photo Shoot
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Add-on:
+$3000
LinkedIn Powerup
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Add-on:
+$800/month
Ready to chat?
Let's set up a free discovery call so we can answer the rest of your questions.
If the services above are a bit too far outside your firm's budget, check out our Done-With-You Services for courses, templates, and our marketing mastermind group.