Podcast Episodes & Articles

Podcast: Choosing a Niche for Your Firm

Episode 4 of the Marketing for Accounting Firms Podcast Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that…

Podcast: Understand Brand Archetypes for Accounting Firms

Episode 3 of the Marketing for Accounting Firms Podcast You can’t do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of…

Podcast: The Intersection of Marketing and Recruiting

Episode 2 of the Marketing for Accounting Firms Podcast A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps. Subscribe on Apple Podcasts or Spotify to hear more episodes.

Podcast: Content Marketing for Accounting Firms

Episode 1 of the Marketing for Accounting Firms Podcast A discussion with Erin Fults about what to write and how to write good content for your firm. Subscribe on Apple Podcasts or Spotify to hear more episodes.

The 7 Keys To An Effective LinkedIn Strategy

The seven keys to an effective LinkedIn strategy: 1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer. 2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise. 3. Teach – Don’t sell. Use…

What Is Demand Gen?

Simply put, demand generation is marketing in a way that creates demand for your product or service in the minds of your ideal customers. Demand Generation is probably best understood in contrast to a couple of other marketing strategies: Lead Generation and Demand Capture. Lead Generation These are marketing programs built to capture the contact…