Podcast Episodes & Articles
Entrepreneur Andrew Lassise takes us on a thrilling rollercoaster of marketing wins and pivots. Andrew spills the tea on his startup journey, sharing insights into disastrous investments and the pandemic power move that reshaped his trajectory. In this compelling conversation, uncover the art of niche marketing and the transformative impact of serving tailored solutions to…
When it comes to marketing, there are three things that you always have to pay for. The biggest of these three, though, is strategy. How do I know? Because it’s hard to figure out how to get from point A to point B. You probably know this if you’re a firm owner and are in…
We unlock the power of email marketing as Jocelyn Moore, owner of EhTypical Marketing, reveals the secrets behind successful re-engagement funnels and best practices for the strategic use of separate domains. Learn how to navigate the nuances of cold outreach and why writing compelling content is the key to conquering email challenges. Get ready for…
Join Matt and Adrian McIntyre, a seasoned media professional and communication strategist, on the Marketing for Accounting Firms podcast. In this episode, Matt and Adrian dive into the world of podcasting for businesses and discuss why the traditional approach might not be the most effective. Adrian shares his extensive background in media, including growing up…
In this episode of “Marketing for Accounting Firms,” hosts Matt Banker, owner of Benchmark Growth Marketing, and Brooke Greening, co-owner of Building Momentum, delve into the world of sales and cold calling strategies. With over 15 years of experience in corporate sales and training, Brooke shares her insights on the effectiveness of cold outreach and…
In this Marketing for Accounting Firms episode, Matt Banker interviews Mickey Kennedy, the founder of eReleases, a press release distribution service. They discuss the significance of press releases and public relations (PR) for small businesses, including accounting firms. Mickey shares his expertise gained from 25 years of running eReleases and highlights the impact of press…