Podcast Episodes & Articles

The Local SEO Checklist to Get More Leads for Accountants and CPAs

Those of you who know us know that we have a thing for local SEO. In fact, this is already our second article in two months about it! But is it all it’s cracked up to be? In a word: YES. That said, it’s not always easy to figure out WHAT you should be doing…

best coaching programs for cpas

Best Coaching Programs for CPAs & Accountants: 10 to Consider

Sick of looking at every potential coaching program and just seeing the words “WORK LESS” in all caps? Us too. That’s why we thought we’d break down the best coaching programs for CPAs and accountants in our latest blog.  It’s hard whenever you do a list like this because inherently you’re making some value judgments…

Marketing Strategy Roadmap for Accounting Firms

Remember the days when you needed a roadmap? Before smartphones they were the only way to get to where you needed to go. Before a trip you studied, you picked your route, and then you executed — while still leaving enough room to make decisions in real time based on new evidence (maybe a detour…

traditional seo vs local seo

Traditional SEO vs Local SEO: Which works best for Accounting Firms?

Look, before we say anything, the first thing to realize is that neither Traditional SEO or local SEO are inherently “better”. They’re both a set of tactics that work depending on what you’re trying to accomplish. That said, as an accounting firm, you actually DO have specific goals that might adhere to one strategy over…