Podcast Episodes & Articles

Episode 5 of the Marketing for Accounting Firms Podcast Sarah Hackman of Hackman Creative talks with us about design and why it matters for accounting firms. Connect with Heather: https://www.hackmancreative.com/ Listen on Spotify and Apple.

Episode 4 of the Marketing for Accounting Firms Podcast Seanna Asper runs a fractional CFO firm called Cultivated Strategy that works exclusively with companies in the AEC (architecture, engineering, and construction) industry. She talks about the benefits of having a narrow niche, how she decided on AEC, and how she markets her firm within that…

Episode 3 of the Marketing for Accounting Firms Podcast You can’t do much to choose your own personality, but you can choose the personality of your firm. Julie and I have an in-depth conversation about how identifying your brand archetype can help you understand your clients better, differentiate your firm, and add a bit of…

Episode 2 of the Marketing for Accounting Firms Podcast A discussion with Ryan Thein about how marketing your firm for prospects and marketing your firm for potential hires overlaps. Subscribe on Apple Podcasts or Spotify to hear more episodes.

Episode 1 of the Marketing for Accounting Firms Podcast A discussion with Erin Fults about what to write and how to write good content for your firm. Subscribe on Apple Podcasts or Spotify to hear more episodes.