Y.Moskowitz CPA
Offering services in tax prep, bookkeeping, payroll, and Fractional CFO, Y Moskowitz specializes in working with medical practices to keep their businesses operating at top capacity. Their goal is to free medical professionals from the slog of financial admin work so that they are free to do what’s they are great at, and be more successful at the same time!
Problem
Y. Moskowitz had a great niche in the CPA industry: accounting for physicians and practices. But building a website was not as easy as he had hoped. “Just before finding you guys, I flushed $7,000 down the toilet on a website redesign that I never even launched because it was so bad.” Yoel needed someone who would spend the time and energy listening to him, but more importantly, discovering the struggles, fears, and needs of his clients.
Solution
One of the biggest hurdles for a site visitor to overcome is trust. We helped display Yoel’s trustworthiness by emphasizing case studies, testimonials, and videos from real people he had worked with. Word of mouth marketing is still the most powerful way to convince someone that you are worth of their trust. And in the financial industry, trust is critical.
Results
Y Moskowitz CPA are now positioned as experts in serving medical professionals which enhances credibility and trust among potential clients who are seeking accounting services specifically tailored to their industry, leading to increased referrals and client retention.
And by becoming known as the go-to accountant for medical practitioners, they are more likely to receive word-of-mouth referrals from satisfied clients within the healthcare industry. Their niche positioning will allow for more targeted marketing efforts going forward.
The Website
