My Office Pro
My Office Pro offers backend HR and Payroll support to business, with a specialization in Quick Serve Restaurants and Franchises. Serving some of the biggest brand names out there, their 30+ years of experience set them above their competition in astonishing ways. They needed a website that did the same.
Problem
My Office Pro had a wonderful product (customize back-office support), but they felt like they just weren’t getting their product to their ideal clients. They needed a website that targeted Franchises and Business owners, especially in the Quick Serve Restaurant industry.
Solution
We focused the messaging around the idea that business owners need to be able to focus on their expertise, not getting bogged down on the back-end admin-slog.
We used imagery that connected with their ideal client from the get go and made sure to put a lot of emphasis on the client-logo section where they could show off the major brands they have worked with in the past. It wasn’t bragging, however, it was displaying their trustworthiness since other major franchises already trust them.
Results
With stronger messaging and pages that highlight their expertise working with quick-serve restaurants and franchises, MyOfficePro was set up to strengthen their position and put more resources into reaching their ideal customers at tradeshows and other events.
The Website
