About Benchmark Growth Marketing.
A marketing firm built for accounting firms.
Accountants and CPAs make the best clients. They tend to run successful businesses because they understand their numbers, and as expert advisors themselves, they value a marketing partner who can hold up the same kind of advisory role for them.
Years ago, one of my first marketing clients was an accounting firm. They introduced me to a few more firm owners, and because so many firms relied on templated websites and boilerplate messaging, real strategy work made a disproportionate difference for them.
In 2021, I decided to go all-in on marketing for accounting firms and launched Benchmark Growth Marketing. Since then, we've focused on what it actually takes to grow a firm: real differentiation, marketing dollars that move the numbers, and a system that compounds over time.
What makes us a good match for accounting firms is that we sit in two places at once. We think and communicate the way accountants do (logically, focused on real results, skeptical of marketing activity that doesn't move the numbers). But we also bring the skills most accounting firms don't have in-house: creative, design, copywriting. Most agencies are good at one of those, not both.
Matt Banker, Founder & Chief Strategist
Clear is better than clever.
Different is better than better.
Published is better than perfect.
We work exclusively with accounting firms. More specifically, single-owner firms that serve small business clients through bookkeeping, payroll, and advisory work.
Meet the People Behind Your Marketing.
Matt Banker
Chief Strategist
Nate Banker
COO, Account & Project Manager
Jesse Stock
Director of Partnerships
Kaia Boal
Lead Designer
LaJonae Jackson
Account Manager
Chadwick Comeros
Local SEO Specialist
Jonas Docil
Web Development Lead
Gian Vergara
Google Ads & CRM Specialist
Krista Lopez
Designer
We've focused on accounting firms since 2018, and we've built custom marketing for around 60 firms across the US. In 2024, we were named PASBA Vendor of the Year.
PASBA Vendor of the Year
2024
Featured on Accounting Podcasts.
Matt is a regular voice in the accounting-marketing conversation. He joined Geraldine Carter on Business Strategy for CPAs to talk about making marketing dollars more efficient for small firms, and Aaron Rush on The Tech Talk for Accountants Show on turning generous free advice into paying clients. He also hosts the Marketing for Accounting Firms podcast.
Business Strategy for CPAs
with Geraldine Carter
Making marketing dollars more efficient for small firms
The Tech Talk for Accountants Show
with Aaron Rush
Turning generous free advice into paying clients
Marketing for Accounting Firms
hosted by Matt Banker
The podcast Matt hosts
What We Hold Ourselves To.
Be the Guide.
We prioritize what our clients need over what they want, which means giving confident advice when it's called for and pushing back when it isn't. We don't hand decisions back to firm owners with a shrug — we take responsibility for our recommendations and stand behind them.
Systems Proficiency.
We use processes and tools to save brain cells for the parts of the work that need them. We document what we do, we evolve our approach as we learn, and we don't reinvent the wheel on every project. Clients get a team that runs efficiently rather than one that scrambles.
Growth Mindset.
We're constantly refining our craft. We take risks, we accept that some ideas won't work, and we adjust when they don't. For firm owners, that means a partner who's watching what's working in the market — not one repeating the same playbook from five years ago.
Emotional Intelligence.
We pay attention to what's said and what isn't — with our team and with our clients. We own our mistakes when they happen, and we respect every perspective in the room, even in disagreement. The result is a working relationship where firm owners feel heard before they're advised.
Ready to Talk?
If you're a single-owner accounting firm ready to build a marketing system that brings in right-fit clients, let's talk.
Let's Talk