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The Difference Between a Favorite Market and a True Niche

Todd Howard on the critical distinction between having a favorite market and committing to a true niche—and why getting this wrong is one of the most expensive mistakes a firm can make.

Matt BankerPublished September 21, 202344 min listen

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With Todd Howard

Todd Howard on the critical distinction between having a favorite market and committing to a true niche—and why getting this wrong is one of the most expensive mistakes a firm can make.

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