What It Costs to Work with Us.
Four products, published prices, no surprises.
Pricing Transparency Is Part of How We Work.
Pricing is the most common question prospects have when they land on a marketing agency website. It's typically the second-most-visited page on most sites. If a question is that important to your buying decision, it deserves a real answer.
Nobody wants to book a sales call without a sense of what something costs. So we publish what we charge and what's included. It's the same advice we give our clients about their pricing.
Why Is Marketing So Expensive?
Effective marketing is expensive. Full stop.
It requires a wide range of skills and covers a lot of categories (writing, design, coding, tech, human psychology, etc.) and you're either going to spend the time learning to do it yourself or pay someone else to do it for you.
More specifically, there are really three things you're paying for. Each of them can be paid for in time or money. Most firms end up paying for some mix of both.
Strategy and advisory
Someone has to figure out what to do, why, how to tell if it's working, and what good looks like. Plans, frameworks, direction. This is the part most firms underinvest in, and it's why a lot of marketing spending feels random.
Labor
People writing, designing, researching, coding, and running campaigns. AI has automated some pieces and made others move faster, but it still requires people to make judgment calls and oversee the output. And competition keeps accelerating, which means the volume of work needed to keep up keeps expanding. For most agencies, this is the biggest line item.
Platforms and technology
Direct payments to Google, Meta, or LinkedIn when you run ads. CRM software, email tools, analytics, automation. You can sometimes substitute your time, but most of these you eventually pay for to make the work faster or possible at all.
The Marketing Roadmap.
Before committing to an ongoing retainer, most firms start with the Roadmap: a focused strategy engagement that gives you a clear plan, regardless of who executes it.
The Marketing Roadmap
5-week strategy engagement · One-time investment
one-time
What you get
Diagnostic of your current marketing health
Positioning and ideal customer identification
Messaging and elevator pitch
Budget and cost-of-acquisition target
Marketing priorities and where to focus
A 12-month plan that sequences the work in order of impact
For
Firms that want a clear plan before committing to ongoing work, or who want to evaluate us before signing a retainer.
The Roadmap is priced to be valuable on its own. Take the plan and execute it yourself, hand it to another agency, or continue with us. If you start an All-In retainer from day one, the Roadmap is delivered as part of onboarding. Same deliverable, bundled in.
Three Ways to Work with Us Long-Term.
All retainers are 12-month commitments. Each is built for a different stage and ambition level. Pick the one that fits where your firm is today.
All-In Marketing
Ongoing retainer · 12-month commitment
For
Firms ready to build a full marketing system and have us run it with them.
What's included
Everything in the Marketing Roadmap (delivered as part of onboarding)
Strategy and ongoing planning
Brand and website work
Findability and lead generation (SEO, AEO, Google Ads, email, campaigns)
CRM setup, automation, and lead tracking
Sales enablement (collateral, one-pagers, presentations)
What's not included: The thought leadership and publishing work (long-form content, video, podcast, active social) that lives in All-In Publisher.
All-In Publisher
Ongoing retainer · 12-month commitment
For
When local findability isn't enough. Thought leadership content, video, and active social media are how you reach further.
What's included
Everything in All-In Marketing
Long-form content writing and publishing
Thought leadership content
Video production
Podcast branding and production
Managed social media content and posting
Fractional CMO
Starting at
12 advisory hours/month · 12-month commitment
For
For firms past $5M in revenue who need senior marketing leadership, not just execution.
What's included
12 advisory hours per month with a senior strategist
2 additional hours per month per direct report
Marketing leadership and strategic direction
Vendor and internal team oversight
Quarterly planning, goal-setting, and KPI review
Access to Benchmark's specialist team when you need execution support
$400/month per additional direct report beyond the first.
What Gets Done in Any Given Month?
A healthy marketing ecosystem grows and evolves over time. Most firms have a long list of work that needs attention, and we focus on two or three initiatives at a time, sequenced by impact.
Different initiatives have different timelines. A website rebuild is usually a three or four month project. Local SEO is more like a 6 to 18 month focus area. Other work comes and goes as priorities shift. At any given month, we're working on a mix of long-running efforts and shorter projects.
All-In Publisher runs additional content initiatives in parallel, which expands what's possible each month.
What's included and what isn't.
Marketing involves a lot of moving parts. Some of those costs are part of our retainer; others are pass-through to you. Here's how we draw the line.
Included in our retainer (no extra charge):
The labor to do the work: strategy, design, copywriting, SEO and AEO, paid ads management, email marketing, CRM setup, sales enablement, content production, and the rest of our capabilities at your retainer level. We focus on two or three initiatives at a time so the work that's getting done is actually getting done well.
Strategic planning, with a strategist overseeing your account in the background
Account management: your point of contact, weekly status updates, monthly check-ins, and ongoing reporting
Project management: coordinating the specialists doing the work so you don't have to
Website hosting and ongoing support
GoHighLevel CRM access (no separate software subscription required)
Most software and tools we use across our agency (we cover these via agency licenses and pass the savings to you)
Pass-through costs (paid by you, not us):
Ad spend on Google, Meta, LinkedIn, and other platforms
Conference and event sponsorship fees
Direct mail printing and postage
Custom software or specialized tools your firm needs that we don't already have an agency license for
Custom video and photography that requires engaging an outside vendor
Any other unique vendor costs or specialty fees not covered by our labor or the tools we already have
We're upfront about pass-through costs at the planning stage so you can budget for them rather than being surprised.
Add-Ons and Standalone Services.
A couple of focused engagements available on their own or alongside a retainer — for firms with a specific need that doesn't require the full package.
Brand Refresh
one-time
A complete visual identity refresh for your firm — brand positioning, logo, color palette, typography, and brand guidelines. Everything you need to look like the premium firm you've built, applied consistently across your materials.
Available as a standalone engagement or layered into an active retainer.
Pricing Estimator
Includes wireframe
one-time
A custom interactive pricing estimator built for your firm's website. Delivered with a wireframe so you can see the interaction design before anything is built. Helps prospects self-qualify and understand your fees before the first call — fewer surprises, better-fit leads.
Available as a standalone project or added to a retainer engagement.
Not the Right Fit for the Packages Above?
A few firms come to us for engagements that don't fit our standard packages. Here's where to look next.
Website-Only Projects
A standalone website build without the rest of the marketing system. Starting at $15,000.
Talk to us →Marketing Incubator
A coaching and resource program for firms keeping marketing in-house.
Talk to us →Individually Scoped Projects
Have something specific in mind that doesn't fit the packages above? Talk to us.
Talk to us →Brand Refresh
A refresh of your firm's visual identity: logo, color palette, typography, and brand guidelines.
Talk to us →Pricing Estimator
A custom pricing calculator for your firm's website, built with a wireframe and delivered ready to publish.
Talk to us →Frequently Asked Questions.
Ready to Talk?
If one of the packages above sounds like a fit, schedule a call and we'll walk through the details together.
Let's Talk