Grow your reach.
An ongoing partnership for accounting firms ready to go from basic findability to a real authority position. Everything in All-In Marketing, plus the content, video, and podcast work that builds your firm's reputation in the market.
Let's TalkWhen local findability isn't enough.
Most firms don't need authority content to grow. Solid local SEO, a good website, and a working sales process are enough to bring in steady referrals and right-fit clients. That's what All-In Marketing is built for.
But some firms are ready for something different. They've outgrown their local market. They want to be known. They want to be the firm other firm owners recommend, the firm that shows up in podcasts and articles and search results that aren't tied to a city name. That's a different kind of marketing, and it requires a different kind of investment.
All-In Publisher is the accelerator. The work that turns a good firm into a recognized one.
Everything in All-In Marketing, plus the content engine.
All-In Publisher includes everything in All-In Marketing — strategy, brand and website, lead generation, CRM, sales enablement — and adds the Authority Content pillar on top. That's the real difference. Authority Content is the work most firms skip because it's hard to do consistently and harder to do well.
Included from All-In Marketing
Strategy, account management, and quarterly planning
Website design, development, and ongoing updates
SEO, ad campaigns, email marketing, and lead generation
CRM, sales enablement, and reporting
Added in All-In Publisher
Long-form content
One to two blog posts per week, written to answer the questions your prospects actually ask.
Video production
One to two videos per week, edited and published.
Podcast branding and production
From show concept to recording to publishing.
Active social media
Content built around your firm's actual point of view, not just generic best-practice posts.
Content repurposing
Each piece of content gets reused across formats so the work compounds instead of disappearing after publication.
A content engine, run with you.
The content side of All-In Publisher works the same way as the rest: we drive, you stay focused on running your firm. The exception is that someone from the firm has to be on camera. Authority content needs a face, and it needs to be a credible one.
Who's on camera
In most cases, the owner. Authority content works because viewers trust the person behind it, and that person needs to still be at the firm five years from now. We don't put junior staff on camera (too much key-person risk). When the owner can't be the face, we sometimes work with a UGC-style outside creator.
The frameworks
We work in established frameworks (Endless Customers and They Ask, You Answer for content, StoryBrand for messaging, Alex Hormozi's offer and acquisition systems for sales) and adapt them to accounting firms. We've spent years figuring out what works in this industry and what doesn't.
The cadence
One to two videos per week, one to two blog posts per week, plus podcast and social. Content gets repurposed across formats so the work compounds. We're not running at the canonical full-time-content-team pace, but we're running at a pace that produces results without burning out the firm.
Marketing plus the work that builds authority.
$6,500 a month, with a 12-month commitment. That covers everything in All-In Marketing plus the full content production engine. Hiring someone in-house to run authority content well typically requires two full-time roles (a content manager and a video producer) at well over $150,000 a year combined. All-In Publisher gets you both, plus the rest of the marketing system, for less.
Let's TalkAll-In Publisher
12-month commitment.
Everything in All-In Marketing
The full marketing system, including the Marketing Roadmap as month one.
Content and video production
1–2 blog posts and 1–2 videos per week, written, produced, and published.
Podcast and active social
Show production, publishing, and content built around your firm's point of view.
CRM and agency software
GoHighLevel CRM, agency software licenses, and most tools at no additional cost.
When firms come to us for All-In Publisher.
A few of the moments when this engagement makes sense:
- You've outgrown your local market and want to compete on a regional or national stage.
- You want to be the firm other firm owners recommend, not just a name on a Google Maps result.
- You're ready to be on camera or already are, and you want help making that effort actually pay off.
- You've read Endless Customers, They Ask You Answer, or StoryBrand, and you want a partner who can implement them with you instead of leaving you to figure it out.
- You've got a working marketing system already and you're ready to add the layer that builds authority over time.
Ready to build a real audience?
Authority isn't built in a quarter. It's the work of years — consistent content, a recognizable point of view, and a team that can produce at a sustainable pace. If you're ready to commit to that, we're ready to do it with you.