Question 1

How much does it cost to work with Benchmark?

Accepted Answer

Most of our clients budget between $30,000 and $60,000 per year for marketing. Our initial Marketing Roadmap is a one-time $4,500 strategy engagement. From there, our most popular retainer is All-In Marketing at $3,500/month, and our highest tier is All-In Publisher at $6,500/month.

Question 2

What's the difference between the two retainer packages?

Accepted Answer

All-In Marketing covers strategy, brand, website, SEO and AEO, Google Ads, email marketing, CRM, and sales enablement. All-In Publisher includes everything in All-In Marketing plus the publishing work: long-form content, video, podcast production, and managed social.

Question 3

Do you require a contract, and what's the minimum commitment?

Accepted Answer

Yes, both retainers have a 12-month commitment. We also offer a 30-day satisfaction guarantee. After the 12-month commitment, cancel with 60 days written notice.

Question 4

What if my budget is under $3,500 a month?

Accepted Answer

Most of our clients are in the $1M to $5M revenue range, where $3,500 a month is a reasonable budget. Below that level, the math often doesn't work as well.

Question 5

Why are you more expensive than other accounting-focused vendors?

Accepted Answer

Because we don't templatize. Each engagement starts with strategy specific to your firm: your clients, your market, your positioning, your story.

Question 6

Can I start with the Roadmap and decide on ongoing work later?

Accepted Answer

Yes, that's exactly what the Roadmap is built for. It's a standalone strategy engagement that's valuable whether you continue with us or not.

Question 7

Who do you typically work with, and am I a fit?

Accepted Answer

Most of our clients are single-owner accounting firms with recurring-revenue service mixes (bookkeeping, payroll, advisory) serving small business clients.

Question 8

Do you only work with accounting firms?

Accepted Answer

Yes. We've been working with accounting firms since 2018 and fully focused on the niche since 2021.

Question 9

Do you work with tax-only firms?

Accepted Answer

We tend to be a less natural fit for tax-only or high-volume tax prep firms. Most of our work helps firms acquire and retain recurring-revenue business clients.

Question 10

Do you work with multi-partner firms?

Accepted Answer

We tend to be a less natural fit there. Our positioning and marketing strategy work best when there's a unified vision and one decision-maker who can move things forward.

Question 11

I need leads right now. Can you help?

Accepted Answer

Probably not in the way you're hoping. Marketing that produces sustainable lead flow takes time to build (typically 6 to 12 months before compounding kicks in).

Question 12

How does Benchmark compare to other accounting-focused vendors?

Accepted Answer

We start with strategy specific to your firm and build from there. That's why our work doesn't look templated, and why our pricing doesn't either.

Question 13

How does Benchmark compare to Impact Plus?

Accepted Answer

Impact Plus is best-in-class for firms ready to build a full in-house marketing team. We sit below that price point and operate as the outside team that does the work.

Question 14

Should I just use ChatGPT to do my marketing instead?

Accepted Answer

You can, and a lot of firms try. The problem is knowing what to ask, what good positioning looks like for your firm, and how to sequence the work so it actually builds momentum.

Question 15

What does the engagement process look like and how do we get started?

Accepted Answer

Most engagements start with a discovery call to see if we're a fit. From there, the typical path is the Marketing Roadmap followed by an ongoing retainer if you decide to continue.

Question 16

How much of my time will this take each month?

Accepted Answer

It depends on the strategy. Figuring out the right balance is part of what we do during the Marketing Roadmap.

Question 17

What's in All-In Marketing exactly?

Accepted Answer

Strategy, brand and website work, findability and lead generation (SEO, AEO, Google Ads, email, campaigns), CRM and automation setup, and sales enablement materials.

Question 18

Can I hire you for just one specific tactic?

Accepted Answer

Generally no. Our packages are built for firms who want a coordinated system, not individual tactics.

Question 19

What results should I realistically expect?

Accepted Answer

Better positioning, a clearer message, a website that actually converts, and a marketing system you can trust to bring in right-fit clients.

Question 20

How long until I see results?

Accepted Answer

The first 60 to 90 days are mostly foundation work. Lead generation, SEO, and content typically start producing measurable results between months 4 and 9.

Question 21

Can you guarantee leads or revenue?

Accepted Answer

No, and we'd be skeptical of any agency that does. What we can guarantee is the quality and pace of the work and transparency about what's happening.

Question 22

Who is Benchmark Growth Marketing?

Accepted Answer

We're a marketing agency that works exclusively with accounting firms. We've been doing this since 2018 and have worked with around 60 firms across the country. We were named PASBA Vendor of the Year in 2024.

Question 23

What is AEO?

Accepted Answer

AEO stands for Answer Engine Optimization — showing up in recommendations from large language models like ChatGPT, Claude, Gemini, and Grok.

Question 24

Will the content you produce actually sound like me?

Accepted Answer

Sometimes, yes. A big part of our job is figuring out when each one applies — your voice for thought leadership, AI-assisted speed for findability content.

Question 25

What kind of firm should not hire you?

Accepted Answer

Firms looking for the cheapest option, firms that need leads in the next 30 days, firms where leadership can't agree on direction, tax-only firms, and multi-partner firms where each partner runs their own book.

Frequently Asked Questions

Pricing & Budget

Are We Right for Each Other?

How We Compare

Getting Started & Working Together

What's Included

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Who We Are

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