About Matt
Matt Banker is the founder of Benchmark Growth Marketing, a marketing firm that works exclusively with accounting and CPA firms. He has been building marketing strategies for accounting firms since 2018, and launched Benchmark to focus entirely on what it actually takes to grow a firm in this market.
His work sits at the intersection of strategy and execution — helping firm owners develop a clear market position, attract right-fit clients, and build a marketing system that compounds over time. He hosts the Marketing for Accounting Firms podcast and writes regularly on topics including positioning, websites, content, and growth strategy for accounting practices.
What distinguishes Matt's approach is that he thinks the way accountants do — logically, focused on real results, skeptical of activity that doesn't move the numbers — while bringing the creative and strategic skills that most firms lack in-house.
Recent articles
Your Rootworks Website: Keep vs Redesign?
If your accounting firm still runs the website you built through Rootworks (now Rightworks), the real question is simple: leave it as is, or redesign it? Here's how to decide, and who's the right fit to handle a redesign.
Should I Be Using AI for My Marketing?
A direct take on where AI helps and where it hurts in accounting firm marketing, from an agency that uses AI daily and is cautious about specific uses, not the technology itself.
Benchmark Growth vs. Impact Plus (Marcus Sheridan): Which Is the Right Fit for Your Accounting Firm?
An honest comparison of IMPACT (Marcus Sheridan's coaching company) and Benchmark Growth Marketing for accounting firms. We explain when each is the right fit and how the costs actually compare.
Why Marketing Is So Expensive for Accounting Firms
Marketing for accounting firms is expensive because you're paying for strategy, labor, and platform costs. Here's a clear breakdown of where the money goes and how much to budget.
Niche Accounting Firms vs Generalist Accounting Firms: Let's Talk Strategy
One of the biggest factors in determining which marketing tactics work for your firm is figuring out if you're a niche firm or a generalist firm. Most of your marketing strategies will flow from that decision.
How Do I Set a Realistic Marketing Budget for My Accounting Firm?
Most accounting firms don't adequately budget for marketing — which is why it always feels like an unexpected expense. Here's a step-by-step framework to build a realistic marketing budget for your firm.
Writes about
- Positioning & niche strategy
- Website strategy for accounting firms
- Content marketing & SEO
- Lead generation
- Marketing systems & planning
- Client acquisition
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