Benchmark Growth Marketing
All articles
Podcast

How to Build and Manage a Sales Team

Hire sales before you feel ready. Matt Patrick and Shelby Betts pull back the curtain on building a sales team inside an accounting firm—why clients don't need an accountant to say yes, the simple math to justify the role, and the non-negotiables before you hire.

Matt BankerMatt BankerPublished November 17, 202547 min listen
View all episodes →

With Matthew Patrick and Shelby Betts

Hire sales before you feel ready. Matt Patrick and Shelby Betts pull back the curtain on building a sales team inside an accounting firm—why clients don't need an accountant to say yes, the simple math to justify the role, and the non-negotiables before you hire.

Podcast

Let's talk strategy

Ready to put this into practice for your firm?

We work with accounting firms to build a marketing strategy that fits who they are and who they want to serve.