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How I Built My Firm: Vertical Focus, Philippines Hiring, AI-Boosted Writing

Isaac Smith built a bookkeeping firm for ecommerce, then pivoted to helping accounting firms hire in the Philippines. We dig into founder-business fit, why careers pages should read like sales pages, and a simple walk-dictate-refine workflow for better content.

Matt BankerMatt BankerPublished December 1, 202545 min listen
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With Isaac Smith

Isaac Smith built a bookkeeping firm for ecommerce, then pivoted to helping accounting firms hire in the Philippines. We dig into founder-business fit, why careers pages should read like sales pages, and a simple walk-dictate-refine workflow for better content.

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