Y Moskowitz CPA / Website case study
Growing a medical practice specialty
Y Moskowitz CPA wanted to grow its medical practice clientele. Since its website launched in May 2022, the firm has grown from 18 to 75 medical practice clients—and from $600,000 to $1.5 million in revenue.
The numbers since launch
The growth since launch
Website launched May 2022
Updated figures October 2026
Medical practice clients
01+57 / 317% growth
Medical practice share of business
02+38 percentage points
Total clients
03+50 / 83% growth
Revenue
04+$900,000 / 150% growth
Medical practice clients more than quadrupled.
Revenue grew to 2.5 times its prelaunch level.
The goal and challenge
Reach medical practice owners beyond referrals
The goal
Yoel wanted medical practice owners outside his referral network to see Y Moskowitz CPA as a specialist that understood their needs.
A website that missed the mark
He had already paid another developer to build a website. But the finished site did not clearly show the firm’s value, identity, or services. Yoel began to question whether a website could help his business.
The approach
Start with the message. Then build the design.
Benchmark worked with Yoel to shape a website around the firm’s medical practice expertise. The process began with messaging, followed by design, with regular meetings and clear milestones.
Messaging
Show who the firm helps and what it offers, with medical practice owners at the center.
Design
Build the design around that message, with a clear path for businesses in other industries to explore the firm’s services.
Yoel helped shape the website throughout the process.
Why the website mattered
A clearer way to show the firm’s expertise
Clear positioning
The website spoke directly to medical practice owners and highlighted the firm’s expertise in their industry.
Credibility in sales conversations
Yoel could use the website to reinforce the firm’s expertise when talking with prospects.
A path for other businesses
Businesses outside the medical field could still explore the firm’s services.
“The website did make a big difference.”