The 7 Keys To An Effective LinkedIn Strategy

The seven keys to an effective LinkedIn strategy:

1. Niche – if you’re talking to everyone, you’re talking to no one. Define your ideal customer.

2. Point of view – If you have nothing interesting, helpful, or distinctive to say, you’ll have a hard time breaking through the noise.

3. Teach – Don’t sell. Use your voice to help your ideal customers understand things and solve their problems.

4. Connect – use Sales Navigator to find people in your niche and start making connections.

5. Follow – find the influencers in your niche and more general influencers that your target market follows, and follow them too.

6. Comment – add to the conversation with your own perspective and make yourself visible to others.

7. Tag – tag people in your posts who will like and comment. Get people involved in your conversation (it also helps boost you in the algorithm).

One more…

8. (Bonus) Paid – You could be guaranteeing the delivery of your content into the feeds of your ideal customers by using LinkedIn’s paid ads to target by job title, industry, company size, and geography. You don’t need an email list to talk directly to your target market.