Podcast Episodes & Articles

marketing budget for accounting firm

How Do I Set a Realistic Marketing Budget for My Accounting Firm?

It’s true that marketing feels expensive, and it IS – sometimes. But the problem is that most firms don’t adequately budget for it, which is why you’re feeling that pain point. When that happens, it feels like a large and unexpected expense instead of something that’s a necessary piece of your business – like the…

Podcast: Using Podcasts as a Relationship Builder

Join Matt and Adrian McIntyre, a seasoned media professional and communication strategist, on the Marketing for Accounting Firms podcast. In this episode, Matt and Adrian dive into the world of podcasting for businesses and discuss why the traditional approach might not be the most effective. Adrian shares his extensive background in media, including growing up…

The Local SEO Checklist to Get More Leads for Accountants and CPAs

Those of you who know us know that we have a thing for local SEO. In fact, this is already our second article in two months about it! But is it all it’s cracked up to be? In a word: YES. That said, it’s not always easy to figure out WHAT you should be doing…

Podcast: Is Cold Calling Dead

In this episode of “Marketing for Accounting Firms,” hosts Matt Banker, owner of Benchmark Growth Marketing, and Brooke Greening, co-owner of Building Momentum, delve into the world of sales and cold calling strategies. With over 15 years of experience in corporate sales and training, Brooke shares her insights on the effectiveness of cold outreach and…

best coaching programs for cpas

Best Coaching Programs for CPAs & Accountants: 10 to Consider

Sick of looking at every potential coaching program and just seeing the words “WORK LESS” in all caps? Us too. That’s why we thought we’d break down the best coaching programs for CPAs and accountants in our latest blog.  It’s hard whenever you do a list like this because inherently you’re making some value judgments…

Podcast: Press Releases & PR for Accounting Firms

In this Marketing for Accounting Firms episode, Matt Banker interviews Mickey Kennedy, the founder of eReleases, a press release distribution service. They discuss the significance of press releases and public relations (PR) for small businesses, including accounting firms. Mickey shares his expertise gained from 25 years of running eReleases and highlights the impact of press…